Welcome to my corner of the internet.
I help creatives and business owners step into their authentic, joyful expression.
my name is Callan GAINES
I help entrepreneurs, artists, and visionaries bring their ideas to life in a way that feels true. Where strategy meets beauty, and where your brand actually reflects who you are.
Originally from the North Carolina mountains, I’ve now been soaking up the creative energy of the San Francisco Bay since 2022. I’ve worked in professional interior architecture and design for over eight years, bringing visions from concept to construction with a balance of technical precision and creative soul. Alongside that career, I launched my own creative business in 2018 — beginning with Etsy and my watercolor paintings, building a loyal Instagram community, and launching countless offers, programs, and workshops along the way.
My creative work now spans brand and logo design, website creation, and social media consulting; always fusing artistry with purposeful strategy. I also partner with Bay Area residential interior designers to lead branding and social media + email marketing efforts, teach an interior design studio at Academy of Art University, and occasionally translate my ideas into large-scale mural installations for private homes.
Now, I am channeling all of this experience into creative consulting — guiding other creatives and entrepreneurs toward brands and businesses that feel as good as they look. Whether I’m designing a brand, creating a Reel, helping a client map out their next launch, or painting a custom piece… my approach is the same: grounded in clarity, infused with beauty, and aligned with your deeper truth.
I believe in treating everything I create as a work of art. Thank you for being here.
What Sets Me Apart
1. Technical Skill Meets Creative Spirit
With over 8 years of professional design experience, I know (and love) how to take complex ideas from concept through to execution — whether that’s a website launch, a watercolor portrait, or an entire brand identity.
2. Strategy Rooted in Soul
I don’t do cookie-cutter design or “just make it pretty” marketing. Every decision is intentional, aligned with your deeper personal mission, and aimed at connecting you with the right people.
3. An Intuitive & Spiritual Edge
I weave in tools like breathwork, astrology, and personal archetypes to help uncover the essence of your brand — an essence that can’t be faked, copied, or outdone.
A Little More About Me
When I’m not deep in a creative or client project, you’ll find me painting or teaching in my sunny San Francisco studio, swooning over the city’s architecture, losing track of time in California’s breathtaking nature, flowing through yoga at the Sauna Garden, or talking all things creative expression on my podcast.
I earned my Bachelor of Fine Arts in Interior Design from Winthrop University in 2017, graduating at the top of my class. My education began in Fine Arts, which gave me a strong foundation in painting, photography, and illustration, before evolving into a deep study of technical drafting, hand and digital renderings, and the full design process from concept to completion. I also picked up a deep love for graphic design along the way.
Professionally, I’ve designed for large corporate workplaces, boutique hospitality spaces, and restaurant interiors — blending function, storytelling, and aesthetics into environments people love to be in. And while interiors were my official title, I was always designing beyond the walls: creating brand identities, graphics, blogs, and logos for friends, small businesses, and national brands alike.
I’ve developed visual identities and marketing materials for companies like Chartwells, and Morrisons, as well as concept-driven branding for Charlotte, NC’s local restaurant scene. Since 2018, I’ve crafted countless logos, mood boards, and brand systems that communicate not just what a business does — but the feeling behind it. Selecting imagery, color, and design elements that tell a story is one of my greatest strengths, and I bring that same intention and precision to every creative project I take on.
You can explore more of my world here:
The Podcast: Creative and soulful business + marketing insights, and guided practices
Instagram: Daily inspiration & behind the scenes of my world
Etsy Shop: Prints, original artwork, stickers, and more
Pinterest: Follow along for design and art inspiration
YouTube: Tutorials, teachings, and life in San Francisco (coming soon)
Essential Oils: 100% Pure, Therapeutic Grade Essential Oils
LinkedIn: My professional background and design experience
